We have been building snowboards since 2003, and skis since 2004. We have thoughtfully and intelligently developed every board and ski we've ever made right here in Aspen. We proudly partner with The Never Summer Factory in Denver Colorado and their more than 30 years of expertise to manufacture our winter hard goods. From start to finish it takes 5 days, over 50 steps and 40 US workers to build each and every High Society ski and snowboard. Each model is specifically laid up depending on its unique shape and profile to ensure the perfect ride every time. Once production is completed each piece goes through a multi step finishing process and a 20 point quality control inspection. The end result is a high performance work of art with flawless finish. Long story short, you can be sure our gear is some of the best available anywhere in the world.