The outdoor brand
for your lifestyle.

Best Sellers


The USS HS is our best selling SUP for its unmatched stability and versatility - it's also the #1 choice for yoga enthusiasts and folks that like to paddle with their pets!

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The High Society Sun Deck is a premium quality built inflatable dock and swim platform, perfect for anchoring offshore on a warm sunny day on the lake! The kids will love to climb on and jump off over and over again. 8 strategically placed heavy duty D-rings allow you to paddle up and tie off your SUP, making the Sun Deck perfect as a floating hub/ hang out spot! The Sun Deck can also be used as a bridge between the shallow shore and your boat! There are so many possibilities when it comes to this high quality, invaluable piece of water gear! Get one and make your lake time the best time!

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The ZG is an excellent choice for paddlers of all skill levels and abilities - you will be hard pressed to find a better paddle board for the price than the ZG.

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How can we help?

We prefer iSUPs over hard boards for several reasons. Inflatable paddle boards are:

  • longer lasting
  • lighter weight for easier transport
  • more comfortable to stand on
  • easier to travel with
  • take up less storage space

Our boards are designed for all around use, which means they work well in all kinds of conditions. Each model has different features, so that you can find the iSUP best equipped for you. You can take compare models using our chart or email us for more help.

Yes, come visit us! Our offices and retail showroom are located in Aspen, CO, where we established our outdoor gear company 20 years ago.

Why High Society

Paddle with confidence,
these are not your average paddle boards.

HS has been designing and building premium outdoor gear for 20 years. Every piece of our equipment is designed, researched and tested in the Rocky Mountains and goes through a multi step quality control inspection before being shipped to you. We stand behind our gear with a 3 year warranty against manufacturer defects. Our performance guarantee ensures you are 100% satisfied.

Let us show you what High Society is all about.

High Society's 20th Anniversary

Established in 2003, High Society has grown from designing skis and snowboards in the Aspen area to building the industry's most durable and versatile paddle boards. Today we are proud to offer a complete lineup of premium adventure gear, from coast to coast. We were founded out of a love for outdoor sports, and continue to have strong ties to our local community while expanding our reach.

Share Your #SUP Adventures With Us! @highsocietyfreeride