OPEN FRI. JULY 5th for your Holiday needs!

Stop by our Aspen Showroom and get your SUP today!

Showroom hours Mon. - Fri. 10 a.m. - 3 p.m. or by app't Mon. - Sat.

Check us out at Georgetown Lake Paddle!

See and experience the entire HS fleet of SUPs at GL Paddle...and get a great discount, too!

The new 2024 Shadowcasters are here!

...and new ProMax Plus Chargeable Pump, HS Balance Board and HS Dry Bag Combo, too.

The Sundeck in action at FloaterFest!

TAH Crossfit in Smithville, MO puts the Sundeck to the test.

Shop by experience category!

Best Sellers


The USS HS is our best selling SUP for its unmatched stability and versatility - it's also the #1 choice for yoga enthusiasts and folks that like to paddle with their pets!

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The High Society Sun Deck is a premium quality built inflatable dock and swim platform, perfect for anchoring offshore on a warm sunny day on the lake! The kids will love to climb on and jump off.

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Anywhere you want to paddle the Flagship. It can take you there. Colorado has a wide range of paddling options and this model's design was driven with all those in mind.

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How can we help?

We prefer iSUPs over hard boards for several reasons. Inflatable paddle boards are:

  • longer lasting
  • lighter weight for easier transport
  • more comfortable to stand on
  • easier to travel with
  • take up less storage space

Our boards are designed for all around use, which means they work well in all kinds of conditions. Each model has different features, so that you can find the iSUP best equipped for you. You can take compare models using our chart or email us for more help.

Yes, come visit us! Our offices and retail showroom are located in Aspen, CO, where we established our outdoor gear company 20 years ago.

Why High Society

Paddle with confidence,
these are not your average paddle boards.

HS has been designing and building premium outdoor gear for 20 years. Every piece of our equipment is designed, researched and tested in the Rocky Mountains and goes through a multi step quality control inspection before being shipped to you. We stand behind our gear with a 3 year warranty against manufacturer defects. Our performance guarantee ensures you are 100% satisfied.

Let us show you what High Society is all about.

High Society's 20th Anniversary

Established in 2003, High Society has grown from designing skis and snowboards in the Aspen area to building the industry's most durable and versatile paddle boards. Today we are proud to offer a complete lineup of premium adventure gear, from coast to coast. We were founded out of a love for outdoor sports, and continue to have strong ties to our local community while expanding our reach.

Share Your #SUP Adventures With Us! @highsocietyfreeride