Check out our new 'Flash Steals' Page!

Huge savings every Tues. thru Thurs. on select SUPs and Accessories - limited quantities only!

Think the season is almost over? Think again!

The latest NOAA 3-month forecast suggests there's lot of paddling left this year!

Get 22% off the new Shadowcaster Bundle!

Up to over $200 in savings when you bundle and electric pump and other key accessories.

Check out the Lotus/Varuna 'Yoga Bundle' offer!

Get a Balance Board, Dry Bag set, Anchor and 2 paddle clips with a Varuna or Lotus and save $137!

New Limited Edition SUPs have arrived!

There's still a lot of season left so get yours now before they're all gone!

Shop by experience category!

New for 2024!

Varuna

The new Varuna supports maximum stability and trackpad length/width for yoga/exercise enthusiasts while also supporting kayak and pet-friendly paddle boarding activities.

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HSK9

Our 4-legged friends get their own board – the HSK9! It’s affords stability and versatility with it’s 35” width, dual cargo and 4 action mounts, along with a wood-tone base.

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LakeFX

Fun fact – the founders of High Society actually came from Great Lakes! The LakeFX will support your every need from the Boundary Waters to Niagara Falls! 

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How can we help?

We prefer iSUPs over hard boards for several reasons. Inflatable paddle boards are:

  • longer lasting
  • lighter weight for easier transport
  • more comfortable to stand on
  • easier to travel with
  • take up less storage space

Our boards are designed for all around use, which means they work well in all kinds of conditions. Each model has different features, so that you can find the iSUP best equipped for you. You can take compare models using our chart or email us for more help.

Yes, come visit us! Our offices and retail showroom are located in Aspen, CO, where we established our outdoor gear company 20 years ago.

Why High Society

Paddle with confidence,
these are not your average paddle boards.

HS has been designing and building premium outdoor gear for 20 years. Every piece of our equipment is designed, researched and tested in the Rocky Mountains and goes through a multi step quality control inspection before being shipped to you. We stand behind our gear with a 3 year warranty against manufacturer defects. Our performance guarantee ensures you are 100% satisfied.

Let us show you what High Society is all about.

High Society's 20th Anniversary

Established in 2003, High Society has grown from designing skis and snowboards in the Aspen area to building the industry's most durable and versatile paddle boards. Today we are proud to offer a complete lineup of premium adventure gear, from coast to coast. We were founded out of a love for outdoor sports, and continue to have strong ties to our local community while expanding our reach.

Share Your #SUP Adventures With Us! @highsocietyfreeride