{"title":"Black Friday","description":null,"products":[{"product_id":"hshp-power-pack","title":"HSHP power pack","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe all new HS Power Pack for the HSHP E-pump comes with a 12V DC power outlet and USB plugin. It can power your HSHP pump and inflate two High Society SUPs in one charge! You can plug our electric pump into the battery pack using the car charger, and also charge any of your USB compatible devices. Included is a micro USB cable. *\u003c\/span\u003e\u003cem\u003eLightning cable not included.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong\u003e Note: this is not a pump in itself! This is a battery you can plug into either of the High Society electric iSUP pumps for portable power! \u003c\/strong\u003e \u003c\/em\u003e\u003c\/p\u003e","brand":"HighSociety Freeride Company","offers":[{"title":"Default Title","offer_id":39627127128216,"sku":"WA328-S000000","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/0535\/0296\/products\/sup-battery-front.jpg?v=1673509209"},{"product_id":"locking-carabiner","title":"Locking Carabiner","description":"\u003cp\u003eLocking Carabiner\u003c\/p\u003e","brand":"HighSociety Freeride Company","offers":[{"title":"Default Title","offer_id":42770161238168,"sku":"WR331-S000000","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/0535\/0296\/files\/carabiner.jpg?v=1691703291"},{"product_id":"mooring-rope","title":"Mooring Rope","description":"","brand":"HighSociety Freeride Company","offers":[{"title":"Default Title","offer_id":42770174738584,"sku":"WR332-S000000","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/0535\/0296\/files\/Sundeck-rope.jpg?v=1691704152"},{"product_id":"hs-dry-bag-combo","title":"HS Dry Bag Combo","description":"\u003cdiv class=\"c-message_kit__gutter\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cb id=\"docs-internal-guid-ea3ad554-7fff-7471-b25f-ca29474d3c36\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eOur new 30L + 2L dry bag combo is the ideal, waterproof carry system to attach directly to your SUP \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe HS Dry Bag Combo features:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eA super strong and abrasion resistant 500D PVC construction with precision ultrasonic welded seams provide a superior seal to prevent water intrusion. Provides a complete waterproof bag system for any environment. Perfect for Fishing, Camping, Kayaking, Hiking, Beach, Boating\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe HS Dry Bag seal system provides an extra layer of PVC to ensure a best-in-class waterproof seal on a dry storage bag. Gives you total piece of mind to protect your valuable items from getting wet. Also has special splash-proof outer zipper pocket.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHeavy duty self-locking clips will hold oversize loads. Cyclone waterproof bag buckles and clips are made of heavy-duty nylon and will not rust in any wet conditions. Reinforced strap attachment points.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy-to-Carry side handle lets you carry your dry bag with comfort and convenience; shoulder bag sling strap on 30L size; use as a kayak bag, boat bag, dry hiking bag, or swim bag.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eNOTE: The surface of this metal clips is electroplated and will not corrode in saltwater environments.\u003c\/span\u003e\u003c\/p\u003e","brand":"HighSociety Freeride Company","offers":[{"title":"Default Title","offer_id":44482763030680,"sku":"MS511-S00B000","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/0535\/0296\/files\/Dry_bag_beach_pic.png?v=1742489461"},{"product_id":"hs-balance-board","title":"HS Balance Board","description":"\u003cp\u003e\u003cstrong\u003eOur all-purpose balance trainer is great for paddle boarding, skateboarding, snowboarding...and any other fitness endeavor! As an exercise tool, this balance board helps to build core strength and stability, so it is excellent for any athlete looking to cross-train to gain further balance, stability, and confidence.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe HS Balance Board features:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUltra-durable wooden balance board constructed to provide stability and support during use. The board and the included roller are composed of 15-ply heavy-duty pressed wood to support up to 300 pounds.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAnti-slip surface: Built for stability and long-term use, both the rocker board and the wooden roller are covered in an anti-slip surface. This adds to the functionality of the set, offering added security as you work on your balance.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBalance board measures 29” x 11 x .50” and the wood roller is 21” x 3.70” in diameter.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HighSociety Freeride Company","offers":[{"title":"Default Title","offer_id":44482770534552,"sku":"MG512-S000000","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/0535\/0296\/files\/DSC04909-2-Photoroom.jpg?v=1752071720"},{"product_id":"outpost-25-26-ski","title":"Outpost Ski 25\/26","description":"\u003cp\u003e\u003cspan style=\"color: rgb(224, 224, 224);\"\u003e\u003cstrong\u003eA Classic, Reborn.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(224, 224, 224);\"\u003eIf you already know about the High Society FX ski, then you know how incredible it skis in all conditions. The Outpost is a modern day rendition of the FX and is a true quiver of 1.  It handles the entire mountain, no matter the conditions. The early rise tip, camber underfoot, and our award-winning twin tip design deliver flotation on powder days, edge hold on high speed groomers, and predictability in the crud.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(224, 224, 224);\"\u003e\u003cmeta charset=\"utf-8\"\u003e We proudly manufacture our skis and snowboards in Denver, Colorado. From start to finish it takes 5 days, over 50 steps and 40 US workers to build each and every High Society Ski.  Each model is specifically laid up depending on its unique shape and profile to ensure the perfect ride every time.  Once production is completed each piece goes through a multi step finishing process and a 20 point quality control inspection. The end result is a high performance work of art with flawless finish. Long story short, you can be sure these skis are some of the best on the market.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"HighSociety Freeride Company ","offers":[{"title":"Red \/ 165","offer_id":47434537107608,"sku":"OP-R-165","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ 175","offer_id":47434537205912,"sku":"OP-R-175","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ 185","offer_id":47736658100376,"sku":"OP-R-185","price":349.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 165","offer_id":47434537140376,"sku":"OP-T-165","price":349.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 175","offer_id":47434537238680,"sku":"OP-T-175","price":349.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 185","offer_id":47736658067608,"sku":"OP-T-185","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 165","offer_id":47434537173144,"sku":"OP-B-165","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 175","offer_id":47434537271448,"sku":"OP-B-175","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 185","offer_id":47736658133144,"sku":"OP-B-185","price":349.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/0535\/0296\/files\/ALLOutpost_05ceb632-caae-483d-9596-4f49282040e4.png?v=1769108858"},{"product_id":"coldtrail-25-26-all-mountain-snowboard","title":"Coldtrail All-Mtn Snowboard 25\/26","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(224, 224, 224);\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ePrecision Built For Every Line.\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(224, 224, 224);\"\u003eThe Coldtrail is a handcrafted all-mountain board that blends classic design with modern performance. Built for riders who demand versatility without compromise, this board is stable at speed and effortless in turns. Whether you're linking first lines or pushing your limits, it answers with control, power, and flow. One board. Endless range.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"description\"\u003e\n\u003cspan style=\"color: rgb(224, 224, 224);\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description\"\u003e\n\u003cspan style=\"color: rgb(224, 224, 224);\"\u003e\u003cmeta charset=\"utf-8\"\u003e We proudly manufacture our skis and snowboards in Denver Colorado. From start to finish it takes 5 days, over 50 steps and 40 US workers to build each and every High Society board.  Each model is specifically laid up depending on its unique shape and profile to ensure the perfect ride every time.  Once production is completed each piece goes through a multi step finishing process and a 20 point quality control inspection. The end result is a high performance work of art with flawless finish. Long story short, you can be sure these snowboards are some of the best on the market.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"HighSociety Freeride Company ","offers":[{"title":"Red \/ 155","offer_id":47437340344472,"sku":"CT-R-155","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ 158","offer_id":47437340508312,"sku":"CT-R-158","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ 161","offer_id":47437340541080,"sku":"CT-R-161","price":349.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 155","offer_id":47437340410008,"sku":"CT-T-155","price":349.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 158","offer_id":47437340639384,"sku":"CT-T-158","price":349.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 161","offer_id":47437340672152,"sku":"CT-T-161","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 155","offer_id":47437340377240,"sku":"CT-B-155","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 158","offer_id":47437340573848,"sku":"CT-B-158","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 161","offer_id":47437340606616,"sku":"CT-B-161","price":349.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/0535\/0296\/files\/DSC06365-Photoroom_46f71dfe-1149-4306-a9e6-04b2b0de8ab4.jpg?v=1768425651"},{"product_id":"hybrid-kayak-sup-paddle","title":"Hybrid SUP\/Kayak Paddle","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-end=\"176\" data-start=\"0\"\u003e\u003cstrong data-end=\"36\" data-start=\"0\"\u003eOne Paddle. Multi-Use.\u003c\/strong\u003e\u003cbr data-end=\"39\" data-start=\"36\"\u003eSwitch between SUP and kayak configurations depending on how you want to explore. Stand tall, take a seat, or change it up mid-adventure.\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"303\" data-start=\"178\"\u003e\u003cstrong data-end=\"195\" data-start=\"178\"\u003eAdjustable Fit\u003c\/strong\u003e\u003cbr data-end=\"198\" data-start=\"195\"\u003eThe telescoping SUP handle adjusts securely to match your height, reach, and preferred paddling position.\u003c\/p\u003e\n\u003cp data-end=\"446\" data-start=\"305\"\u003e\u003cstrong data-end=\"326\" data-start=\"305\"\u003eFour-Piece Design\u003c\/strong\u003e\u003cbr data-end=\"329\" data-start=\"326\"\u003eBreaks down into four compact sections for easier storage, travel, and transport without taking up unnecessary space.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"597\" data-start=\"448\"\u003e\u003cstrong data-end=\"468\" data-start=\"448\"\u003eQuick Conversion\u003c\/strong\u003e\u003cbr data-end=\"471\" data-start=\"468\"\u003eMove from SUP mode to kayak mode in seconds. No tools or complicated setup, just connect the pieces and get back on the water.\u003c\/p\u003e","brand":"HighSociety Freeride Company ","offers":[{"title":"Default Title","offer_id":48012900106392,"sku":"HSA-2002","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/0535\/0296\/files\/ChatGPTImageJul24_2026_01_53_08PM.png?v=1784919218"},{"product_id":"100l-sup-carry-bag","title":"100L SUP Carry Bag","description":"\u003cp\u003eThis SUP carry bag is 38\" x 15\" x 10\". It comes with backpack straps and internal straps for securing your SUP, accessories, or other gear.\u003c\/p\u003e\n\u003cp\u003eThis bag comes standard with the 2026 Timberline SUP.\u003c\/p\u003e","brand":"HighSociety Freeride Company ","offers":[{"title":"Default Title","offer_id":48012904104088,"sku":"HSA-4001","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/0535\/0296\/files\/ChatGPTImageFeb5_2026_02_23_19PM_b6a4586c-376c-4cb5-8dd4-7f0e1e55c5ec.png?v=1770323446"},{"product_id":"timberline","title":"Timberline Inflatable Paddle Board","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Timberline Inflatable Paddle Board is a stable, durable all-around SUP built for lakes, rivers, and everyday paddling. At 10'6\" x 34\" x 6\", it is wide where it matters, giving you a steady platform for cruising, paddling with a dog, hauling gear, or spending long days on the water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe three-fin setup helps with tracking and control, while the D-rings and action mounts give you room to add accessories like a kayak seat, cup holder, rod holder, or camera mount.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach board includes an adjustable paddle, pump, carry bag, removable fins, and valve wrench, so you have everything you need to get on the water.\u003c\/span\u003e\u003c\/p\u003e","brand":"HighSociety Freeride Company","offers":[{"title":"Red","offer_id":49254320930968,"sku":"TL-RED-001","price":329.0,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":49254320963736,"sku":"TL-WHT-001","price":329.0,"currency_code":"USD","in_stock":true},{"title":"Blue","offer_id":49254320996504,"sku":"TL-BLU-001","price":329.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/0535\/0296\/files\/HS_Kit_-_Red-Photoroom_eddd956a-9408-4244-828b-28b81ba57e14.png?v=1781621310"}],"url":"https:\/\/highsocietyfreeride.com\/collections\/black-friday.oembed","provider":"HighSociety Freeride Company ","version":"1.0","type":"link"}